| Sumario: | This book explores the use of qualitative research methods, specifically text mining on social media, to understand complex human phenomena. It delves into qualitative research as a fundamental paradigm in social sciences, emphasizing its focus on understanding meanings, experiences, and perspectives of individuals. The book highlights the flexibility of qualitative methodologies, allowing adaptation to emerging realities through techniques like participant observation, in-depth interviews, and discourse analysis. It provides a detailed case study on mining social media opinions to understand experiences with the Camino de Santiago, showcasing methods such as data extraction, preprocessing, sentiment analysis, and the interpretation of results. The book is intended for an academic and professional audience interested in the application of qualitative research in fields like psychology, sociology, and marketing.
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