Tendencias de la Publicidad, la Comunicación y el Marketing. una Mirada Docente y Profesional. líneas Estratégicas y Herramientas Innovadoras
This book explores the rapidly evolving fields of advertising, communication, and marketing, emphasizing the need for adaptation to new social, demographic, economic, and technological changes. It examines strategic trends and innovative tools essential for effective brand communication and marketin...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Dykinson, S.L
2024.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009831660406719 |
| Sumario: | This book explores the rapidly evolving fields of advertising, communication, and marketing, emphasizing the need for adaptation to new social, demographic, economic, and technological changes. It examines strategic trends and innovative tools essential for effective brand communication and marketing strategies. The authors, a group of university professors and industry professionals, provide insights into topics such as the impact of digital transformation, big data, artificial intelligence, and immersive media on contemporary advertising practices. The book is aimed at both academic and professional audiences interested in understanding current trends and future directions in the fields of advertising and marketing. |
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| Descripción Física: | 1 online resource (168 pages) |
| ISBN: | 9788410701472 |
