Entrepreneur Revolution How to Develop Your Entrepreneurial Mindset and Start a Business That Works
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
|
| Edición: | 3rd ed |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828034606719 |
Tabla de Contenidos:
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- You Might Want to Read this Book More than Once
- Chapter 1 The Entrepreneur Revolution is Unfolding
- Technology has Set the Scene
- The New World of Work
- Let's Look at the System
- My Story
- A System that No Longer Makes Sense
- Old Idea: Work Hard Now and You Will Get Your Rewards Later
- New Idea: There is No Pay Day, There's Just Life
- Old Idea: Work Isn't Meant to be Fun
- New Idea: Fun Builds Your Business
- Old Idea: Work Hard to Prove how Smart You are
- New Idea: Smart People Surround Themselves withSmarter People
- The Rise of the Global Small Business
- It's Time to Choose
- Chapter 2 Awaken Your Entrepreneur Mind
- Don't Let the Reptile Run Your Life
- The Autopilot Wont Take You to Nice Destinations
- The Visionary Entrepreneur Builds An Empire
- Do Not Stimulate Your Reptile Brain!
- Getting Back in Control
- Activity: Who is Being Selfish?
- Too 'Greedy' and 'Selfish'!?
- The Poor Mindset is the Greedy Mindset
- Activity: What Do You Do for a Living?
- A State of Money or a State of Mind?
- Do You have What it Takes?
- 1. Willingness to Stretch
- 2. Willingness to Get Resourceful
- 3. Willingness to be Held Accountable
- Chapter 3 Ten Challenges to Spark Your Entrepreneurial Talents
- Challenge 1: Make Three Calls
- Challenge 2: Get Your Reptile Brain a Bank Account
- Challenge 3: Stop Spending Time with People who Bring You Down
- Challenge 4: Carry Cash
- Challenge 5: Take Someone New Out to Lunch
- Challenge 6: Tune Out from the News
- Challenge 7: Keep an Entrepreneur Journal
- Challenge 8: Plan Inspiring Holidays First
- Challenge 9: Get Structured
- Challenge 10: Get Your Entrepreneurial Team in Place
- Don't Skip the Tough Challenges
- Chapter 4 Finding Your Opportunity.
- 1. Concept - The Entrepreneur Sweet Spot
- Discovering Your Passion
- Activity: Discover Your 'Theme'
- Solving A Problem
- Discovering Your Approach to Problem Solving
- Activity: Discover Your 'IP'
- Making Money
- Forecasting Your Future
- 2. Audience - Capturing the Attention of Your Customers
- Signals First, Then Build
- Find the People with the Money
- Offer - Showing People the Value You can Deliver
- Build the Brochure
- Sales - Predictably Getting Customers to Buy
- The Rhythm of Success
- Optimising the Pipeline
- Chapter 5 Building Your Global Small Business
- Product Strategy: The Key to Making Money from Your Idea
- Product Strategies that don't Work for Small Business
- 1. Only One Product or Service (OOPS) - Too Brand Dependent
- 2. J Curve - Too Capital Dependent
- 3. One-Stop Shop - Too Systems Dependent
- 4. Brokerage Model - Too Time Dependent
- The Ascending Transaction Model (ATM)
- Rules For Creating each Product in the ATM
- 1. Gifts
- Rules for Creating a Gift
- 2. Products for Prospects
- Rules for Creating a Product for Prospects
- 3. Core Offer
- Rules for Creating a Core Product
- 4. Products for Clients
- Rules for Creating a Product for Clients
- These Products Fit Together in a Product Ecosystem
- Creating the Ecosystem that Links Your Products
- 1. Lead Capture Process
- 2. Sales Conversations
- 3. Servicing Process
- The Complete ATM
- What Happens when You don't have a Product Ecosystem?
- A Big Lesson or Big Result
- Chapter 6 Your Core Team
- Build Your Team
- Team Building Lessons from the British Military
- Create a High Performance Culture from the Start
- Maxim 1: You Get what You Pitch for . . . And You are Always Pitching
- Maxim 2: Influence Comes from Output . . . Not Confidence
- Maxim 3: Income Follows Assets.
- Maxim 4: Get Known by the Success of Your Clients
- Maxim 5: You are in Partnership with Everyone who Touches Your Business
- Maxim 6: Ideas are Worthless, Implementation is Everything
- Maxim 7: Resources Go to the Resourceful
- The Value Creation Cycle
- The Journey Into the Entrepreneur Revolution
- The Three Levels of 'Work'
- Level 1: The Newbie
- Level 2: The Worker
- Level 3: Self-Employed
- The Three Levels of 'Play'
- Level 4: Key Person of Influence
- Level 5: Campaign-Driven Enterprise
- Level 6: The Global Small Business
- The Bonus Level!
- Level 7: Making a Difference Enterprise (Made)
- Don't Skip the Levels
- Chapter 7 Three Mindsets for an AI-Enabled World
- Vitality Versus Functionality
- Context Versus Content
- Your Inner Compass
- Creating Versus Consuming
- Create the Future, Don't Consume the Past
- Consuming is a Drain, Creating is Joy
- Lean in to Disruption
- Chapter 8 The Very Essence of Your Success
- The First Key: Luck
- You can Make Yourself Luckier
- The Second Key: Reputation
- The Third Key: Leverage
- Living the Dream
- The Age of 'Hands'
- The Age of 'Heads'
- The Age of 'Hearts'
- Read this Book More than Once
- Case Studies of 'Entrepreneur Revolutionaries'
- Acknowledgements
- About Daniel Priestley
- What Next?
- Index
- EULA.
