Product Development and Management Body of Knowledge : A Guidebook for Product Innovation Training and Certification

Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification

The 'Product Development and Management Body of Knowledge' is a comprehensive guidebook designed for professionals in the field of product innovation. Authored by Allan Anderson, Chad McAllister, and Ernie Harris, this third edition provides in-depth insights into managing product innovati...

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Detalles Bibliográficos
Autor principal: Anderson, Allan (-)
Otros Autores: McAllister, Chad, Harris, Ernie
Formato: Libro electrónico
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated 2024.
Edición:3rd ed
Materias:
Product management.
New products.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828030606719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • About the Authors
  • Acknowledgments
  • Introduction
  • 1 About PDMA
  • 2 About this Book
  • 3 The Book Structure
  • 4 What is New in BoK3?
  • 5 Who Will Benefit from This book?
  • 6 How to Read This Book?
  • 7 What is a Product?
  • 8 What is Product Innovation?
  • 9 The Role of Product Innovation in the Organization
  • 10 Application of PDMA's Body of Knowledge
  • 11 The New Product Innovation Professional Certification (NPDP)
  • 12 Related PDMA Books
  • 13 The 10 Principles of Successful Product Innovation
  • References
  • Chapter 1 Management
  • What You will Learn in this Chapter
  • Chapter Roadmap
  • 1.1 What is Product Innovation?
  • 1.1.1 Variation Across Industry and Product Sectors
  • 1.1.2 Critical Factors for Product Innovation Success
  • 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors
  • 1.2 Managing Product Innovation
  • 1.2.1 How to Manage Product Innovation
  • 1.3 The Product Manager
  • 1.3.1 Product Manager Skill Set
  • 1.3.2 Product Manager vs. Project Manager
  • 1.3.3 Relating the Product Management Role to PDMA's BoK
  • 1.4 The Product Life Cycle
  • 1.4.1 Introduction to the Product Life Cycle
  • 1.4.2 The Impact of the PLC Stages on Cash Flow
  • 1.4.3 The Length and Shape of the Product Life Cycle
  • 1.4.4 Customer Adoption of New Products
  • 1.5 Managing the Product Life Cycle
  • 1.5.1 Impact of the PLC on the Product Portfolio
  • 1.5.2 The Product Manager's Role in the Product Life Cycle
  • 1.6 The Chasm in the Product Life Cycle?
  • 1.6.1 Crossing the Chasm
  • 1.6.2 The "Go-to-Market" Processes
  • 1.7 Roadmaps Used in Product Innovation
  • 1.7.1 Product Roadmaps
  • 1.7.2 Kanban boards
  • 1.7.3 Technology Roadmaps
  • 1.7.4 Platform Roadmaps
  • 1.7.5 Best Practices for Using Roadmaps
  • 1.8 Project Management.
  • 1.8.1 Project Management in the Context of Product Innovation
  • 1.8.2 The Triple Constraint
  • 1.8.3 Project and Product Scope
  • 1.8.4 The Schedule
  • 1.8.5 Critical Path Method (CPM)
  • 1.8.6 Schedule Compression
  • 1.8.7 Budget
  • 1.9 Risk Management
  • 1.9.1 What is Risk Management?
  • 1.9.2 Risk Management Steps
  • 1.9.3 Risk Management in Product Innovation Projects
  • 1.9.4 Decision Trees
  • 1.10 Metrics and Key Performance Indicators
  • 1.10.1 The Balanced Scorecard
  • 1.10.2 Product Innovation Metrics
  • 1.10.3 Developing a Balanced Scorecard for Product Innovation
  • 1.10.4 Benchmarking and Continuous Improvement
  • 1.11 In Summary
  • 1.A Product Innovation Management Practice Questions
  • 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes
  • Introduction
  • Complete the Following Questionnaire
  • Section 1: Doing the Right Product Innovation
  • Section 2: Doing Product Innovation Right
  • Section 3: Culture, Climate, and Organization
  • Section 4: Metrics
  • Section 5: Summary
  • References
  • Chapter 2 Strategy
  • What You will Learn in this Chapter
  • The Chapter Roadmap
  • 2.1 What is Strategy?
  • 2.1.1 The Importance of Strategy to Product Innovation Success
  • 2.1.2 Hierarchy of Strategies
  • 2.2 Establishing the Organization's Direction
  • 2.2.1 Organizational Identity
  • 2.2.2 Vision
  • 2.2.3 Mission
  • 2.2.4 Values
  • 2.2.5 Organizational Identity and Product Innovation
  • 2.3 Business and Corporate Strategy
  • 2.3.1 Business Strategy
  • 2.3.2 Corporate Strategy
  • 2.4 Preparing a Business Strategy
  • 2.4.1 PESTLE Analysis
  • 2.4.2 SWOT Analysis
  • 2.4.3 Delphi Technique
  • 2.4.4 Business Model Canvas (BMC)
  • 2.4.5 Porter's Five Forces
  • 2.4.6 Examples of Application of Techniques for Business Analysis
  • 2.5 Innovation Strategy.
  • 2.5.1 What Defines a Good Innovation Strategy?
  • 2.5.2 An Information-Advantaged Strategy
  • 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies
  • 2.6 Innovation Strategy Frameworks
  • 2.6.1 Porter's Strategic Framework
  • 2.6.2 Miles and Snow Strategic Framework
  • 2.6.3 Sustaining vs. Disruptive Product Innovation
  • 2.6.4 The Innovation Landscape Map
  • 2.7 Strategies that Support the Innovation Strategy
  • 2.7.1 Marketing Strategy
  • 2.7.2 Technology Strategy
  • 2.7.3 Product Platform Strategy
  • 2.7.4 Intellectual Property Strategy
  • 2.7.5 Capability Strategy
  • 2.7.6 Digital Strategy
  • 2.8 Open Innovation
  • 2.8.1 Foundations of Open Innovation
  • 2.8.2 Open Innovation Model Types
  • 2.9 Sustainable Innovation
  • 2.9.1 What is a Sustainable Business?
  • 2.9.2 Sustainability and Strategy
  • 2.9.3 Sustainable Product Innovation
  • 2.9.4 Externalities
  • 2.9.5 The Circular Economy and Innovation
  • 2.10 In Summary
  • 2.A Strategy Practice Questions
  • Answers to practice questions: Strategy
  • References
  • Chapter 3 Portfolio
  • What You will Learn in this Chapter
  • The Chapter Roadmap
  • 3.1 What is a Product Innovation Portfolio?
  • 3.1.1 Key Characteristics of Portfolio Management
  • 3.1.2 Types of Projects Included in a Portfolio
  • 3.1.3 Goals of Portfolio Management
  • 3.2 Portfolio Value Maximization
  • 3.2.1 Generation of Opportunities
  • 3.2.2 Evaluation of Opportunities
  • 3.3 Portfolio Alignment with Strategy
  • 3.3.1 Approaches for Linking Strategy to Portfolio
  • 3.4 Balancing the Portfolio
  • 3.4.1 Visual Representation of the Product Portfolio
  • 3.5 The Right Number of Projects
  • 3.5.1 Resource Allocation
  • 3.5.2 Methods for Resource Allocation
  • 3.5.3 Resource Allocation as a Business Process
  • 3.5.4 Tools to Support Resource Allocation.
  • 3.6 New Product Portfolio Management: A Dynamic Process
  • 3.6.1 New-Product Portfolio Management Challenges
  • 3.6.2 New-Product Portfolio Management: Stage-gate and Agile
  • 3.6.3 Addressing the Challenges of Agile Portfolio Management
  • 3.7 Portfolio Governance
  • 3.8 Portfolio Management Benefits
  • 3.9 In Summary
  • 3.A Portfolio Practice Questions
  • Answers to practice questions: Portfolio management
  • References
  • Chapter 4 Process
  • What You will Learn in this Chapter
  • The Chapter Roadmap
  • 4.1 Introduction to Product Innovation
  • 4.1.1 Product Innovation as a "Risk vs. Reward" Process
  • 4.1.2 Managing the Risk of New Product Failure
  • 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty
  • 4.1.4 The Early Stages of Product Innovation: The Front End
  • 4.2 The Product Innovation Charter (PIC)
  • 4.2.1 Providing Guidance and Direction for the Project
  • 4.2.2 Content of the PIC
  • 4.3 Specific Product Innovation Processes
  • 4.3.1 Evolution of the Product Innovation Process
  • 4.3.2 The Stage-Gate® Process
  • 4.3.3 The Waterfall Method
  • 4.3.4 Concurrent Engineering
  • 4.3.5 Integrated Product Development (IPD)
  • 4.3.6 Agile Product Innovation
  • 4.3.7 Agile-Stage-Gate
  • 4.3.8 Systems Engineering
  • 4.3.9 Design Thinking
  • 4.3.10 Lean Product Innovation
  • 4.3.11 Lean Startup
  • 4.3.12 Jobs To Be Done (JTBD)
  • 4.4 Comparing Product Innovation Process Models
  • 4.4.1 Agile vs. Lean
  • 4.4.2 Agile vs. Stage-Gate®
  • 4.4.3 Integrated Product Development (IPD) vs. Other Process Models
  • 4.4.4 The Key Question: Which Process to Use?
  • 4.5 Product Innovation Process Control and Management
  • 4.5.1 What is Product Innovation Governance
  • 4.5.2 The Role of the Board of Directors and Senior Management
  • 4.6 In Summary
  • 4.A Process Practice Questions
  • Answers to practice questions: Product innovation process.
  • References
  • Chapter 5 Design &amp
  • Development
  • What You will Learn in this Chapter
  • The Chapter Roadmap
  • 5.1 Design and Development Process Steps
  • Part 1: Design
  • 5.2 Introduction to Design
  • 5.2.1 Ideation
  • 5.2.2 Concept Design
  • 5.2.3 Embodiment Design
  • 5.2.4 Tools to Assist Embodiment Design
  • Part 2: Development
  • 5.3 Introduction to Development
  • 5.3.1 Initial Specifications
  • 5.3.2 Quality Function Deployment (QFD)
  • 5.3.3 Design of Experiments (DOE)
  • 5.3.4 Usability Testing
  • 5.3.5 Performance and Endurance Testing
  • 5.3.6 Quality Assurance
  • 5.3.7 Design for Manufacturing and Assembly (DfMA)
  • 5.3.8 Design for Sustainability
  • 5.4 In Summary
  • 5.A Design &amp
  • Development Practice Questions
  • Answers to practice questions: Product design and development
  • References
  • Chapter 6 Market Research
  • What You will Learn in this Chapter
  • The Chapter Roadmap
  • 6.1 How Market Research Contributes to Product Innovation
  • 6.1.1 Voice of the Customer
  • 6.1.2 Six Critical Steps of Market Research
  • 6.2 Selecting the Right Market Research Methodology
  • 6.3 Primary Vs. Secondary Market Research
  • 6.3.1 Primary Research
  • 6.3.2 Secondary Research
  • 6.4 The Quality of Market Research Data
  • 6.4.1 Qualitative vs. Quantitative
  • 6.4.2 Qualitative and Quantitative at Different Stages of the Product Innovation Process
  • 6.4.3 Target Market Representation
  • 6.4.4 Sampling Methods
  • 6.4.5 Sample Size and the Statistical Basis of Probability Sampling
  • 6.5 Market Research Methods
  • 6.5.1 Focus Groups
  • 6.5.2 In-depth Interviews
  • 6.5.3 Ethnography
  • 6.5.4 Customer Site Visits
  • 6.5.5 Social Media
  • 6.5.6 Surveys
  • 6.5.7 Consumer Panels
  • 6.5.8 Sensory Testing
  • 6.5.9 Trained Panels
  • 6.5.10 Concept Tests and Concept Sorts.
  • 6.5.11 Biometrics-based Methods and Eye Tracking, Virtual and Augmented Reality.

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