Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification
The 'Product Development and Management Body of Knowledge' is a comprehensive guidebook designed for professionals in the field of product innovation. Authored by Allan Anderson, Chad McAllister, and Ernie Harris, this third edition provides in-depth insights into managing product innovati...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 3rd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828030606719 |
| Sumario: | The 'Product Development and Management Body of Knowledge' is a comprehensive guidebook designed for professionals in the field of product innovation. Authored by Allan Anderson, Chad McAllister, and Ernie Harris, this third edition provides in-depth insights into managing product innovation, strategy formulation, portfolio management, and process control. It covers essential topics such as risk management, market research, and the role of teams in fostering a culture of innovation. The book is intended for product managers, leaders, and innovators, offering them strategies and frameworks to enhance their skills and drive successful product development. It also includes practical examples and case studies to illustrate best practices in the industry. |
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| Descripción Física: | 1 online resource (433 pages) |
| ISBN: | 9781119829973 9781119829966 |
