Are enterprise social platforms all talk?
Past research into enterprise collaboration tools suggests they suffer because not enough people contribute. The authors point to the opposite problem: Too many people mimic consumer social media and post mainly to enhance their reputation, while too few are willing to engage with the contributions...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2024.
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| Edition: | [First edition] |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825915106719 |
| Summary: | Past research into enterprise collaboration tools suggests they suffer because not enough people contribute. The authors point to the opposite problem: Too many people mimic consumer social media and post mainly to enhance their reputation, while too few are willing to engage with the contributions of others. The authors identify four types of participants and propose strategies for encouraging more social interaction and less self-promotion. |
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| Item Description: | Reprint #65323. |
| Physical Description: | 1 online resource (5 pages) |
