Churn analysis Identifying churned customers Identifying churned customers.
In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often cust...
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| Formato: | Video |
| Idioma: | Inglés |
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[Place of publication not identified] :
Manning Publications
[2022]
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| Edición: | [First edition] |
| Colección: | Fighting churn.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825886806719 |
| Sumario: | In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often customers repeatedly buy books in different calendar quarters (3-month periods). Repeat-purchase customers are considered to be "retained," and customers who do not make a repeat purchase are considered to have churned. (A repeat-purchase customer is one who, having bought a book in one 3-month period, buys another book in the following 3-month period.) - Your boss has further specified that you should save the list of the customers who did and did not make repeat purchases in the database. |
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| Descripción Física: | 1 online resource (1 video file (34 min.)) : sound, color |
