Digital pricing strategy : capturing value from digital innovations

Digital pricing strategy capturing value from digital innovations

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Detalles Bibliográficos
Otros Autores: Liozu, Stephan, editor (editor), Hinterhuber, Andreas, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Milton Park, England : Routledge [2023]
Materias:
Pricing.
Value.
Marketing > Technological innovations.
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825854906719

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