Digital pricing strategy : capturing value from digital innovations

Digital pricing strategy capturing value from digital innovations

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Detalles Bibliográficos
Otros Autores: Liozu, Stephan, editor (editor), Hinterhuber, Andreas, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Milton Park, England : Routledge [2023]
Materias:
Pricing.
Value.
Marketing > Technological innovations.
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825854906719
Descripción
Sumario:Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
Descripción Física:1 online resource (340 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781003226192
9781000892819
9781000892888

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