A design driven guide for entrepreneurs : strategies for starting up in a multiverse

A design driven guide for entrepreneurs strategies for starting up in a multiverse

"A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design s...

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Detalles Bibliográficos
Otros Autores: Alexander, Rhea, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York : Oxford University Press [2023]
Materias:
New business enterprises > Technological innovations.
Business planning.
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825852206719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Endorsements
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Author's Note
  • About the Authors and Contributors
  • Entering the Entrepreneur's Multiverse: An Introduction to This Guide
  • DIMENSION A MIND - Design-Driven Change for Mindset Shift
  • 1. Inspiration for the Next-Gen Entrepreneur: Why Design-driven, Here and Now?
  • 2. Start with Your Mindset: Practicing Ingenuity, Awareness, and Learning
  • DIMENSION B MISSION - Charting Purpose for Value Creation
  • 3. Your Mission to Build a Better World: Moving from Self to Company
  • 4. Develop Culture Through Mission: Creating Team Values to Grow Community
  • 5. Success: An Ethos for Resilience: Shape a Connected Ecosystem
  • DIMENSION C METHOD - Making, Breaking, and World-Building
  • 6. Investigate to Map Context: Understanding Systems Design
  • 7. Explore Problems to Gain Insight: Researching in the Field
  • 8. Synthesize to Name Opportunity: Framing Our Future Outcome
  • 9. Ideate to Converge: Generate Concepts to Prototype Solutions
  • 10. Prototype to Test Value: Business Viability and Evaluation
  • 11. Storytell and Launch: Solution Scenarios for a Strategic Future
  • DIMENSION D MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures
  • 12. Charting a (Re)Generative Future: Maintaining Resiliency with Strategic Foresight
  • 13. Design as Dark Energy: Leading by Learning Expands Your Impact
  • Conclusion: Begin Again, Cultivate a Cultureof Renewal: Mobilizing a Movement, by Design
  • References
  • Index.

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