A design driven guide for entrepreneurs strategies for starting up in a multiverse
"A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design s...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
Oxford University Press
[2023]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825852206719 |
| Sumario: | "A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice (and a company), will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-driven Entrepreneur"-- |
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| Descripción Física: | 1 online resource (267 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781003227151 9781000843705 9781000843699 |
