Lego takes customers' innovations further

Lego takes customers' innovations further

Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product...

Full description

Bibliographic Details
Other Authors: Beretta, Michela, author (author), Dahlander, Linus, author, Frederiksen, Lars (College teacher), author, Thomas, Arne, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2023.
Edition:[First edition]
Subjects:
LEGO koncernen (Denmark) > Management > Case studies.
Organizational effectiveness > Case studies.
Organizational learning > Case studies.
Crowdsourcing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823039006719
Description
Summary:Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
Item Description:Reprint #65110, Fall 2023 issue, vol. 65, no. 1.
Physical Description:1 online resource (6 pages)

Similar Items