Lego takes customers' innovations further

Lego takes customers' innovations further

Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product...

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Detalles Bibliográficos
Otros Autores: Beretta, Michela, author (author), Dahlander, Linus, author, Frederiksen, Lars (College teacher), author, Thomas, Arne, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2023.
Edición:[First edition]
Materias:
LEGO koncernen (Denmark) > Management > Case studies.
Organizational effectiveness > Case studies.
Organizational learning > Case studies.
Crowdsourcing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823039006719
Descripción
Sumario:Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
Notas:Reprint #65110, Fall 2023 issue, vol. 65, no. 1.
Descripción Física:1 online resource (6 pages)

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