How to have better strategy conversations about monetizing data
Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This articl...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823038906719 |
| Sumario: | Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future. |
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| Notas: | "Reprint 65202." |
| Descripción Física: | 1 online resource (7 pages) : illustrations |
