Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly
The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization’s goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a s...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823038506719 |
| Sumario: | The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization’s goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations and ways to avoid them. |
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| Notas: | "Reprint 65201." |
| Descripción Física: | 1 online resource (7 pages) |
