The PR power of fessing up
Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial ineq...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823021406719 |
| Sumario: | Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial inequity were rated as more socially responsible than organizations that did not issue such statements. Thus, a proactive approach can be more effective than a reactive strategy for building stakeholder trust. |
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| Notas: | "Reprint 64310." |
| Descripción Física: | 1 online resource (5 pages) |
