Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Adopting the innovator's mindset too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...

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Detalles Bibliográficos
Otros Autores: Marchand, Lorraine Hudson, author (author), Heichler, Elizabeth, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2022.
Edición:[First edition]
Materias:
Product design.
Product management.
Technological innovations > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823003306719

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