Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Adopting the innovator's mindset too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...

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Bibliographic Details
Other Authors: Marchand, Lorraine Hudson, author (author), Heichler, Elizabeth, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2022.
Edition:[First edition]
Subjects:
Product design.
Product management.
Technological innovations > Economic aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823003306719
Description
Summary:Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.
Item Description:Reprint #64207.
Physical Description:1 online resource (5 pages)

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