Adopting the innovator's mindset too many innovations fail because they're solutions looking for problems, not the result of a disciplined process
Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2022.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009823003306719 |
| Sumario: | Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied. |
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| Notas: | Reprint #64207. |
| Descripción Física: | 1 online resource (5 pages) |
