Break out to open innovation

Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demons...

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Detalles Bibliográficos
Otros Autores: Bettenmann, Denis, author (author), Giones, Ferran, author, Brem, Alexander, author, Gneiting, Philipp, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review [2021]
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822992806719
Descripción
Sumario:Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their innovation efforts.
Descripción Física:1 online resource (7 pages)