Break out to open innovation

Break out to open innovation

Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demons...

Full description

Bibliographic Details
Other Authors: Bettenmann, Denis, author (author), Giones, Ferran, author, Brem, Alexander, author, Gneiting, Philipp, author
Format: eBook
Language:Inglés
Published: [Place of publication not identified] : MIT Sloan Management Review [2021]
Edition:[First edition]
Subjects:
Daimler-Benz Aktiengesellschaft.
New business enterprises > Management.
Business incubators.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822992806719
Description
Summary:Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their innovation efforts.
Physical Description:1 online resource (7 pages)

Similar Items