The missing discipline behind failure to scale companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors’ research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and c...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2023.
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| Edition: | [First edition] |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822934406719 |
| Summary: | Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors’ research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and capacity; and a willingness to use a variety of techniques to assemble those assets into a coherent strategy for attaining scale. This article offers leaders five lessons for blazing a scaling path. |
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| Item Description: | Reprint #64404. |
| Physical Description: | 1 online resource (9 pages) |
