Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents

Dating disruption - how Tinder gamified an industry Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents

Bibliographic Details
Corporate Author: MIT Sloan Management Review (-)
Other Authors: Abolfathi, Niloofar, author (author), Santamaria, Simone, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review [2020]
Subjects:
Tinder (Computer program)
Dating (Social customs) > Computer network resources.
Mobile apps > Social aspects.
Online dating.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822825806719

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