Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents

Dating disruption - how Tinder gamified an industry Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents

Detalles Bibliográficos
Autor Corporativo: MIT Sloan Management Review (-)
Otros Autores: Abolfathi, Niloofar, author (author), Santamaria, Simone, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2020]
Materias:
Tinder (Computer program)
Dating (Social customs) > Computer network resources.
Mobile apps > Social aspects.
Online dating.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822825806719
Descripción
Notas:Place of publication from publisher's website.
"Reprint #61325."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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