APA (7th ed.) Citation

Kupp, M., Anderson, J., & Reckhenrich, J. (2017). Why design thinking in business needs a rethink: To reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Kupp, Martin, Jamie Anderson, and Jörg Reckhenrich. Why Design Thinking in Business Needs a Rethink: To Reach Its Full Potential, the Popular Innovation Methodology Must Be More Closely Aligned with the Realities and Social Dynamics of Established Businesses. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.

MLA (9th ed.) Citation

Kupp, Martin, et al. Why Design Thinking in Business Needs a Rethink: To Reach Its Full Potential, the Popular Innovation Methodology Must Be More Closely Aligned with the Realities and Social Dynamics of Established Businesses. MIT Sloan Management Review, 2017.