Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses

Why design thinking in business needs a rethink to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses

Detalles Bibliográficos
Otros Autores: Kupp, Martin, author (author), Anderson, Jamie, author, Reckhenrich, Jörg, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Business planning.
Strategic planning.
Technological innovations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822815406719
Descripción
Notas:"Reprint #59113."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

Ejemplares similares