Recommendation engines and mobile gaming

Recommendation engines and mobile gaming

"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some paral...

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Detalles Bibliográficos
Autor Corporativo: O'Reilly Strata Data Conference (-)
Otros Autores: Easton, Bysshe, onscreen presenter (onscreen presenter), Dobbs, Thomas, onscreen presenter
Formato: Vídeo online
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media 2019.
Materias:
Recommender systems (Information filtering)
Mobile games.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822799806719
Descripción
Sumario:"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some parallelization techniques the company used to nearly eliminate scaling issues. This session was recorded at the 2019 O'Reilly Strata Data Conference in San Francisco."--Resource description page.
Notas:Title from resource description page (Safari, viewed February 3, 2020).
Descripción Física:1 online resource (1 streaming video file (40 min., 36 sec.)) : digital, sound, color

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