Cita APA (7a ed.)

Ross, J., & Fisch, J. H. (2018). How to launch products in uncertain markets: In volatile times, uncertainty can be turned into a competitive advantage. MIT Sloan Management Review.

Cita Chicago Style (17a ed.)

Ross, Jan-Michael, y Jan Hendrik Fisch. How to Launch Products in Uncertain Markets: In Volatile Times, Uncertainty Can Be Turned into a Competitive Advantage. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.

Cita MLA (9a ed.)

Ross, Jan-Michael, y Jan Hendrik Fisch. How to Launch Products in Uncertain Markets: In Volatile Times, Uncertainty Can Be Turned into a Competitive Advantage. MIT Sloan Management Review, 2018.