How to launch products in uncertain markets In volatile times, uncertainty can be turned into a competitive advantage

Detalles Bibliográficos
Otros Autores:	Ross, Jan-Michael, author (author), Fisch, Jan Hendrik, author
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	[Cambridge, Massachusetts] : MIT Sloan Management Review [2018]
Materias:	New products > Marketing. Marketing > Management. Time to market (New products) Business logistics.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822790006719

Descripción
Notas:	"Reprint #60114."
Descripción Física:	1 online resource (1 volume)
Bibliografía:	Includes bibliographical references.

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