APA (7th ed.) Citation

Lewnes, A., & Keller, K. L. (2019). 10 principles of modern marketing: To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Lewnes, Ann, and Kevin Lane Keller. 10 Principles of Modern Marketing: To Be Successful in the Digital Era, Marketers Should Adopt the Best New Modern Practices as Well as Rethink and Refine Classic Approaches. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2019.

MLA (9th ed.) Citation

Lewnes, Ann, and Kevin Lane Keller. 10 Principles of Modern Marketing: To Be Successful in the Digital Era, Marketers Should Adopt the Best New Modern Practices as Well as Rethink and Refine Classic Approaches. MIT Sloan Management Review, 2019.