10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

10 principles of modern marketing to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

Bibliographic Details
Other Authors: Lewnes, Ann, author (author), Keller, Kevin Lane, 1956- author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review [2019]
Subjects:
Marketing > Management.
Internet marketing.
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822771106719
Description
Item Description:"Reprint #60431."
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references.

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