10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

10 principles of modern marketing to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

Detalles Bibliográficos
Otros Autores: Lewnes, Ann, author (author), Keller, Kevin Lane, 1956- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review [2019]
Materias:
Marketing > Management.
Internet marketing.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822771106719
Descripción
Notas:"Reprint #60431."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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