| Summary: | The book follows a clearly formulated methodological structure to introduce the student to the subject. It follows a comprehensive, logical, graded approach based on the concept, environment, structure and strategy of International Business. It looks at the widest possible gamut of issues in the area to give the student an idea of the broad spectrum of issues that subject covers. It incorporates leading-edge research, alongside up-to-date examples and current statistics tracking global developments in this field. It also has the broadest possible geographical coverage as it explores emerging business practices in Africa, TNCs from Latin America and the emergence of new geographies such as Vietnam, Indonesia and Turkey. To provide a well-rounded perspective in a topic, it emphasizes the associated conceptual debates along with the facts. In addition, it incorporates several pedagogical features designed to arouse the interest of students.
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