Marketing management Indian cases

Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts...

Full description

Bibliographic Details
Other Authors: Gupta, Prachi, author (author), Aggarwal, Ashita, author, Majra, Hufrish, author, Jacob, Isaac, author, Jain, Varsha, author, Radha Krishna, G., author, Narang, Ritu, author, Venkatesh, Shanthi, author, A, Suresh Paul, author, Goswami, Susobhan, author
Format: eBook
Language:Inglés
Published: Noida, India : Pearson [2024]
Edition:Second edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820520406719
Description
Summary:Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context. With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management.
Physical Description:1 online resource (244 pages) : illustrations
ISBN:9789361590580