The case for 'benevolent' mobile apps

Bibliographic Details
Other Authors:	Urban, Glen L., author (author), Sultan, Fareena, author
Format:	eBook
Language:	Inglés
Published:	Cambridge, MA : MIT 2015.
Subjects:	Relationship marketing. Customer services > Communication systems. Mobile apps. Cell phone advertising.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820511406719

Description
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references.

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