Integrating supply and demand : at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation

Integrating supply and demand at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation

Bibliographic Details
Other Authors: Tate, Wendy L., author (author), Mollenkopf, Diane, author, Stank, Theodore P., author, Silva, Andréa Lago da, author
Format: eBook
Language:Inglés
Published: [Massachusetts] : Massachusetts Institute of Technology [2015]
Subjects:
Business logistics > Management.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820507306719
Description
Item Description:"Reprint #56403."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Physical Description:1 online resource (1 volume)

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