Tate, W. L., Mollenkopf, D., Stank, T. P., & Silva, A. L. d. (2015). Integrating supply and demand: At many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation. Massachusetts Institute of Technology.
Cita Chicago Style (17a ed.)Tate, Wendy L., Diane Mollenkopf, Theodore P. Stank, y Andréa Lago da Silva. Integrating Supply and Demand: At Many Companies, Sales Generaton Activities Have Become Disconnected from the Operational Activities Required to Fulfill That Demand, Resulting in Conflicting Objectives and Foregone Business Opportunities. Bringing the Supply and Demand Sides of an Enterprise Together Can Represent a Significant Opportunity for Efficiency and Value Creation. [Massachusetts]: Massachusetts Institute of Technology, 2015.
Cita MLA (9a ed.)Tate, Wendy L., et al. Integrating Supply and Demand: At Many Companies, Sales Generaton Activities Have Become Disconnected from the Operational Activities Required to Fulfill That Demand, Resulting in Conflicting Objectives and Foregone Business Opportunities. Bringing the Supply and Demand Sides of an Enterprise Together Can Represent a Significant Opportunity for Efficiency and Value Creation. Massachusetts Institute of Technology, 2015.
