How to develop a great digital strategy to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate

Detalles Bibliográficos
Otros Autores: Ross, Jeanne W., author (author), Sebastian, Ina M., author, Beath, Cynthia Mathis, 1944- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820503606719
Descripción
Notas:"Reprint #58204."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.