Mastering the market intelligence challenge : to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence

Mastering the market intelligence challenge to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence

Bibliographic Details
Other Authors: Chari, Murali D. R., author (author), Luce, Kimberlee, author, Thukral, Inder, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Subjects:
Marketing research.
Marketing > Decision making.
Business planning.
Developing countries > Economic conditions.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820503506719
Description
Item Description:"Reprint #58208."
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references.

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