Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market

Finding a lower-risk path to high-impact innovations the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market

Detalles Bibliográficos
Otros Autores: Sinfield, Joseph V., author (author), Solis, Freddy, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review [2016]
Materias:
Technological innovations.
Business planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820501706719
Descripción
Notas:Date of publication suggested by the text.
"Reprint #57416."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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