Kerr, W. R. a. (2016). Harnessing the best of globalization: Traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization. MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Kerr, William R. author. Harnessing the Best of Globalization: Traditional Strategies for Going Global Start with a Mindset of Taking the Company's Best Products or Services to Other Countries : But Some Companies Are Taking a Different Tack -- One That Involves a Business Model Grounded in Globalization. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2016.
Cita MLA (9a ed.)Kerr, William R. author. Harnessing the Best of Globalization: Traditional Strategies for Going Global Start with a Mindset of Taking the Company's Best Products or Services to Other Countries : But Some Companies Are Taking a Different Tack -- One That Involves a Business Model Grounded in Globalization. MIT Sloan Management Review, 2016.
