Harnessing the best of globalization : traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization

Harnessing the best of globalization traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization

Detalles Bibliográficos
Otros Autores: Kerr, William R. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2016.
Materias:
Globalization > Economic aspects.
Commercial products.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820500106719
Descripción
Notas:"Reprint #58125."
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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