The power of consumer stories in digital marketing : new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy

The power of consumer stories in digital marketing new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy

Bibliographic Details
Other Authors: Gosline, Renée Richardson, author (author), Lee, Jeffrey, author, Urban, Glen L., author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Subjects:
Internet marketing.
Marketing > Psychological aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820498306719
Description
Item Description:"Reprint #58424."
Physical Description:1 online resource (1 volume) : illustrations

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