The power of consumer stories in digital marketing : new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy

The power of consumer stories in digital marketing new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy

Detalles Bibliográficos
Otros Autores: Gosline, Renée Richardson, author (author), Lee, Jeffrey, author, Urban, Glen L., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Internet marketing.
Marketing > Psychological aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820498306719
Descripción
Notas:"Reprint #58424."
Descripción Física:1 online resource (1 volume) : illustrations

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