Gosline, R. R., Lee, J., & Urban, G. L. (2017). The power of consumer stories in digital marketing: New research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy. MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Gosline, Renée Richardson, Jeffrey Lee, y Glen L. Urban. The Power of Consumer Stories in Digital Marketing: New Research Finds That Sharing Consumers' Positive Stories About a Brand Can Be a Highly Effective Online Marketing Strategy. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.
Cita MLA (9a ed.)Gosline, Renée Richardson, et al. The Power of Consumer Stories in Digital Marketing: New Research Finds That Sharing Consumers' Positive Stories About a Brand Can Be a Highly Effective Online Marketing Strategy. MIT Sloan Management Review, 2017.
