Cita APA (7a ed.)

Massachusetts Institute of Technology, Merlo, O., Eisingerich, A. B., & Auh, S. (2014). Why customer participation matters. MIT.

Cita Chicago Style (17a ed.)

Massachusetts Institute of Technology, Omar Merlo, A. B. Eisingerich, y Seigyoung Auh. Why Customer Participation Matters. Cambridge, MA: MIT, 2014.

Cita MLA (9a ed.)

Massachusetts Institute of Technology, et al. Why Customer Participation Matters. MIT, 2014.