Why customer participation matters

Bibliographic Details
Corporate Author:	Massachusetts Institute of Technology (-)
Other Authors:	Merlo, Omar, author (author), Eisingerich, A. B. (Andreas B.), author, Auh, Seigyoung, author
Format:	eBook
Language:	Inglés
Published:	Cambridge, MA : MIT 2014.
Subjects:	Market surveys. Focus groups. Marketing research. Consumers > Research.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820485006719

Description
Physical Description:	1 online resource (1 volume) : illustrations
Bibliography:	Includes bibliographical references.

Similar Items