Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones

Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones

Detalles Bibliográficos
Otros Autores: Hamilton, Rebecca W., author (author), Rust, Roland T., author, Dev, Chekitan S. (Chekitan Singh), 1959- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2017.
Materias:
Customer loyalty.
Consumer satisfaction.
Rate of return.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820480206719
Descripción
Notas:"Reprint #58202."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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