Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

Bibliographic Details
Other Authors: Wixom, Barbara Haley, 1969- author (author), Schüritz, Ronny M., author, Farrell, Killian, author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review [2020]
Subjects:
Product management.
New products > Management.
Consumers > Research.
Branding (Marketing)
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820449906719
Description
Item Description:"Reprint #61425."
Physical Description:1 online resource (1 volume) : illustrations

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