Principles of Marketing and E-Commerce For University of Calcutta and WB State University

Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West...

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Bibliographic Details
Main Author: Lahiri, Isita (-)
Other Authors: Ghosh, Sujit Kumar
Format: eBook
Language:Inglés
Published: Noida : Pearson India 2011.
Series:Always learning.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820412906719
Description
Summary:Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West Bengal State University, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios.
Physical Description:1 online resource (472 pages)
ISBN:9789332510302