Principles of Marketing and E-Commerce For University of Calcutta and WB State University
Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Noida :
Pearson India
2011.
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| Colección: | Always learning.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009820412906719 |
| Sumario: | Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West Bengal State University, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios. |
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| Descripción Física: | 1 online resource (472 pages) |
| ISBN: | 9789332510302 |
