The Platformisation of Consumer Culture : A Digital Methods Guide

The Platformisation of Consumer Culture A Digital Methods Guide

This book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and s...

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Bibliographic Details
Main Author: Caliandro, Alessandro (-)
Other Authors: Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Format: eBook
Language:Inglés
Published: Amsterdam : Amsterdam University Press 2024.
Edition:1st ed
Series:Digital Studies
Subjects:
Consumer behavior.
Digital media.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811838306719
Table of Contents:
  • Cover
  • Table of Contents
  • I. Introduction
  • II. Methodological Framework
  • 1. Consuming Nostalgia on Facebook
  • 2. YouTube and the Radicalisation (?) of Consumption
  • 3. The Platformisation of Music Genres on Spotify
  • 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture
  • 5. Instagram Influencers at the Crossroads between Publics and Communities
  • 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor
  • 7. Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb
  • 8. Ephemeral Content and Ephemeral Consumption on TikTok
  • III. Conclusion: Platforms and Consumer Research. What Next?
  • Bibliography
  • About the Authors
  • Index

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