The Platformisation of Consumer Culture A Digital Methods Guide
This book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and s...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
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Amsterdam :
Amsterdam University Press
2024.
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| Edition: | 1st ed |
| Series: | Digital Studies
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811838306719 |
| Summary: | This book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and social relations, highlighting phenomena such as influencer marketing, brand communities, and the influence of algorithms. The book aims to fill a gap in digital methods studies by focusing on consumer culture, which is a key aspect of the digital landscape. It is intended for scholars and researchers in fields such as sociology, marketing, and new media studies. |
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| Physical Description: | 1 online resource (282 pages) |
| ISBN: | 9789048555109 |
