The Platformisation of Consumer Culture : A Digital Methods Guide

The Platformisation of Consumer Culture A Digital Methods Guide

This book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and s...

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Detalles Bibliográficos
Autor principal: Caliandro, Alessandro (-)
Otros Autores: Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Formato: Libro electrónico
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press 2024.
Edición:1st ed
Colección:Digital Studies
Materias:
Consumer behavior.
Digital media.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811838306719
Tabla de Contenidos:
  • Cover
  • Table of Contents
  • I. Introduction
  • II. Methodological Framework
  • 1. Consuming Nostalgia on Facebook
  • 2. YouTube and the Radicalisation (?) of Consumption
  • 3. The Platformisation of Music Genres on Spotify
  • 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture
  • 5. Instagram Influencers at the Crossroads between Publics and Communities
  • 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor
  • 7. Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb
  • 8. Ephemeral Content and Ephemeral Consumption on TikTok
  • III. Conclusion: Platforms and Consumer Research. What Next?
  • Bibliography
  • About the Authors
  • Index

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